| Description |
1 online resource (xxi, 746 pages) : illustrations |
| Series |
For dummies |
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--For dummies.
|
| Contents |
How search engines work -- Keyword strategy -- Competitive positioning -- SEO Web design -- Creating content -- Linking -- Optimizing the foundations -- Analyzing results -- International SEO -- Search marketing. |
| Summary |
"If you have a business, you want your Web site to show up quickly when people search for what you're selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You'll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content"--Resource description page. |
| Subject |
Web search engines.
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Web sites -- Design.
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Web sites -- Marketing.
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Internet marketing.
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Internet advertising.
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Web sites -- Abstracting and indexing.
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Moteurs de recherche sur Internet. |
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Sites Web -- Conception. |
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Marketing sur Internet. |
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Publicité sur Internet. |
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Sites Web -- Analyse et indexation. |
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Internet advertising |
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Internet marketing |
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Web search engines |
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Web sites -- Design |
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Web sites -- Marketing |
| Added Author |
Esparza, Susan.
|
| Other Form: |
Print version: Clay, Bruce. Search engine optimization all-in-one for dummies. Hoboken, N.J. : Wiley, ©2009 9780470379738 (DLC) 2009924578 (OCoLC)230186067 |
| ISBN |
0470379731 |
|
9780470379738 |
|
9780470495407 (electronic bk. ; Adobe Digital Editions) |
|
0470495405 (electronic bk. ; Adobe Digital Editions) |
|
9780470495384 |
|
0470495383 |
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