| Description |
1 online resource (xvii, 509 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 462-472) and index. |
| Contents |
Market opportunity and segmentation : the diverse role of studios and networks -- Intellectual property assets enabling distribution : the business of creating, marketing, and protecting an idea -- Financing production : studios and networks as venture capitalists -- Theatrical distribution -- The home video business -- Television distribution -- Internet distribution, downloads, and on-demand streaming : a new paradigm -- Ancillary revenues : merchandising, video games, hotels, transactional video-on-demand, airlines, and other markets -- Marketing -- Making money : net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. |
| Summary |
This book focuses on market opportunity and segmentation, intellectual property assets enabling, financing production, theatrical distribution, the home video business, television distribution, internet distribution, ancillary revenues, marketing and making money & net profits, Hollywood accounting, and the relative simplicity of online revenue sharing. |
| Language |
English. |
| Subject |
Motion pictures -- Marketing.
|
|
Video recordings -- Marketing.
|
|
Television broadcasting -- Marketing.
|
|
Motion pictures -- Marketing |
|
Television broadcasting -- Marketing |
|
Video recordings -- Marketing |
| Other Form: |
Print version: Ulin, Jeff. Business of media distribution. Burlington, MA : Focal Press, ©2010 9780240812007 (DLC) 2009039128 (OCoLC)449283597 |
| ISBN |
9780080957975 (electronic bk.) |
|
0080957978 (electronic bk.) |
|
024081200X |
|
9780240812007 |
|
1136057668 |
|
9781136057663 |
|
1282345168 |
|
9781282345164 |
|
9786612345166 |
|
6612345160 |
|
(pbk.) |
| Standard No. |
10.4324/9780080957975 doi |
|
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