| Description |
1 online resource (xxii, 282 pages) |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The Customer-Funded Business: Start, Finance, or Grow Your Company with Your Customers' Cash; Contents; Why This Book?; Do You Really Need Venture Capital?; The Problem: Limelight Stolen; The Solution: The Customer-Funded Business-An Idea Whose Time Has Come; Who Should Read This Book?; Why John Mullins? Why Now?; In 60 Seconds or Less: The Elevator Pitch; 1 Craving Crowdfunding? Pandering to VCs? Groveling to Your CFO?: The Magic of Traction and the Customer-Funded Revolution; A Customer-Funded Model; Customer Funding: The Vermas Are Not Alone; A Problem: Financing Your Startup. |
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A Solution: The Magic of TractionCustomer-Funded Models: The Five Types; Matchmaker Models; Pay-in-Advance Models; Subscription Models; Scarcity Models; Service-to-Product Models; What Customer-Funded Models Have in Common; Craving Crowdfunding? What This Book Is-and What It's Not; Raising Capital Too Early: The Drawbacks Explained; An Even Bigger Drawback: Bad Odds!; So, Why Now? Is a Customer-Funded Revolution at Hand?; Is Customer Funding the Right Approach for Every Venture?; When Customer Funding Goes Wrong; The Vermas: The Rest of the Story. |
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What Angel Investors Will Want to Know-and Will AskThe Road Ahead; 2 Customer-Funded Models: Mirage or Mind-Set? Old or New?; Financing Entrepreneurial Ventures: Nothing New; From Dormitory Room to Dominance: The Customer- Funded Origins of Dell; Dell's Mother Should Have Known; Customer Funding Gets Dell Off Campus; Customer Funding: A Lesson Often Overlooked; Banana Republic: From the Short-Armed Spanish Paratrooper Shirt to Trend-Setting Fashion Retailer; The Marin City Flea Market: The Zieglers' First Customer Cash; Getting a Loan: Not!; Sacks of Customer Cash; Funding Store Number Two. |
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Opening Store Number TwoSelling the Business; Customer Funding: Mirage or Mind-Set?; What Angel Investors Will Want to Know-and Will Ask; Questions about You As an Individual; Do You Have the Courage-the Audacity, Even-to Ask for What You Want?; Is Your Youth (If You're Young) or Your Inexperience an Impediment? Can You Make It an Asset?; Do You Have the Courage of Your Convictions to Ignore the Naysayers and Pursue Your Vision?; Are You the Sort of Person Who Turns Lemons into Lemonade?; Do you Underpromise and Overdeliver? Or (Sadly) Vice Versa?; Questions about Your Business Sense. |
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Do You Understand the Difference between Cash Flow and Profit?Do You Have the Courage to "Break the Rules" and Do Things Differently? Or Are You Just Copying What Somebody Else Has Done?; Can You Delegate? Or Will You Be a Control Freak?; Have You Identified Your Company's Core Strengths, and Built a Reputation around Them?; Have You Built upon and Extended Your Innate Personal Capabilities? In Short, Exactly What Do You Bring to the Party?; Questions about Your Target Markets and Marketing; Do You Know Who Your Target Market Really Is? How Do You Know? |
| Summary |
Who needs investors? More than two generations ago, the venture capital community - VCs, business angels, incubators and others - convinced the entrepreneurial world that writing business plans and raising venture capital constituted the twin centerpieces of entrepreneurial endeavor. They did so for good reasons: the sometimes astonishing returns they've delivered to their investors and the astonishingly large companies that their ecosystem has created. But the vast majority of fast-growing companies never take any venture capital. So where does the money come from to start and grow their comp. |
| Subject |
New business enterprises -- Finance.
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Venture capital.
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Customer relations.
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Entrepreneurship.
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Entrepreneurship |
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Capital à risques. |
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Entrepreneuriat. |
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entrepreneurs. |
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Customer relations |
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Entrepreneurship |
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New business enterprises -- Finance |
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Venture capital |
| Other Form: |
Print version: Mullins, John W. (John Walker). Customer-funded business. Hoboken, New Jersey : John Wiley & Sons, Inc., [2014] 9781118878859 (DLC) 2013050602 (OCoLC)868147574 |
| ISBN |
9781118879047 (electronic bk.) |
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111887904X (electronic bk.) |
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9781118879139 (electronic bk.) |
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1118879139 (electronic bk.) |
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(cloth) |
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(cloth) |
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