Naperville Public Library Catalog

LEADER 00000ngm a22003971i 4500 
003    CaSfKAN 
005    20140801123731.0 
006    m     o  c         
007    vz uzazuu 
007    cr una---unuuu 
008    140813p20142013cau031        o   vleng d 
028 52 1089821|bKanopy 
035    (OCoLC)956893350 
040    UtOrBLW|beng|erda|cUtOrBLW 
245 00 Marketing mix.|pProduct.|h[Kanopy electronic resource] 
246 30 Product 
264  1 [San Francisco, California, USA] :|bKanopy Streaming,
       |c2014. 
300    1 online resource (1 video file, approximately 31 min.) :
       |bdigital, .flv file, sound 
336    two-dimensional moving image|btdi|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
344    digital 
347    video file|bMPEG-4|bFlash 
500    Title from title frames. 
518    Originally produced by TV Choice in 2013. 
520    Key topics explored in this video series include: Value 
       analysis, Product life cycle, Product portfolio, Boston 
       matrix, Product differentiation, Brand extension/product 
       extension. An exploration of what most marketers would 
       regard as the most important element of the Marketing mix:
       Product. 
538    Mode of access: World Wide Web. 
650  0 Marketing. 
650  0 Value analysis (Cost control) 
650  0 Product life cycle. 
650  0 Product differentiation. 
655  7 Short films.|2lcgft 
710 2  Kanopy (Firm) 
856 40 |uhttps://naperville.kanopy.com/node/89822|zA Kanopy 
       streaming video 
856 42 |zCover Image|uhttps://www.kanopy.com/node/89822/external-
       image 

 

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