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Title Marketing mix. Product. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
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Description 1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
digital
video file MPEG-4 Flash
Note Title from title frames.
Event Originally produced by TV Choice in 2013.
Summary Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product.
System Details Mode of access: World Wide Web.
Subject Marketing.
Value analysis (Cost control)
Product life cycle.
Product differentiation.
Genre Short films.
Added Author Kanopy (Firm)
Added Title Product
Music No. 1089821 Kanopy
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