Naperville Public Library Catalog
Limit search to available items
Results Page:  Previous Next

Title Marketing mix. Product. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
QR Code
Description 1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound
video file MPEG-4 Flash
Note Title from title frames.
Event Originally produced by TV Choice in 2013.
Summary Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product.
System Details Mode of access: World Wide Web.
Subject Marketing.
Value analysis (Cost control)
Product life cycle.
Product differentiation.
Genre Short films.
Added Author Kanopy (Firm)
Added Title Product
Music No. 1089821 Kanopy
Patron reviews: add a review
Click for more information
No one has rated this material

You can...
- Find similar reads
- Add a review
- Sign-up for Newsletter
- Suggest a purchase
- Can't find what you want?
More Information


Library Catalog | Library Website

Questions? Contact Us at 630.961.4100
"My Account": Ext. 2212 / 4921 / 6103 / 6322 (
Reference: Ext. 2201 / 4941 / 6311 (
Library hours
Mon - Fri: 9am - 9pm
Sat: 9am - 5pm
Sun: 1pm - 5pm