Description |
1 online resource (1 video file, approximately 31 min.) : digital, .flv file, sound |
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digital |
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video file MPEG-4 Flash |
Note |
Title from title frames. |
Event |
Originally produced by TV Choice in 2013. |
Summary |
Key topics explored in this video series include: Value analysis, Product life cycle, Product portfolio, Boston matrix, Product differentiation, Brand extension/product extension. An exploration of what most marketers would regard as the most important element of the Marketing mix: Product. |
System Details |
Mode of access: World Wide Web. |
Subject |
Marketing.
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Value analysis (Cost control)
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Product life cycle.
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Product differentiation.
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Genre |
Short films.
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Added Author |
Kanopy (Firm)
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Added Title |
Product |
Music No. |
1089821 Kanopy |
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