Includes bibliographical references (pages 215-219) and index.
Contents
Part I: Power. Vanderbilt: The commodore's legacy ; Rockefeller: Oil titan ; Ford: Putting wheels on the modern age ; Getty: Oil and art do mix ; Adams: Founding father and more ; Kennedy: America's brand of political royalty -- Part II: Money. Morgan: Managing money ; Astor: Furs to the Gilded Age ; Hearst: The newspaper business ; Coors: Beer -- Part III. Fame. Wyeth: Painting legacy ; Nampeyo: Hopi-Tewa potters ; Carter family: Music of the people ; Barrymore: All the world's a stage.