Title Defending the Brand : Aggressive Strategies for Protecting Your Brand in the Online Arena. [O'Reilly electronic resource]

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New York : Amacom, Sept. 2003.

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Available on O’Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3152417~S1

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Description	1 online resource (272 pages) : illustrations
Audience	Trade Amacom.
Contents	Preliminaries; Contents; Preface; Acknowledgments; Introduction; Chapter 1 The Dark Side; Chapter 2 The Opportunities and Threats of Online; Chapter 3 Customer Diversion; Chapter 4 Managing Partner Compliance; Chapter 5 Counterfeits and Gray Markets; Chapter 6 Defending Against Digital Piracy; Chapter 7 The Costs of Compromised Privacy and Security; Chapter 8 Using Online Competitive Intelligence to Outmaneuver Competitor Brands; Chapter 9 How to Use Online Monitoring to Control Your Brand and Capture Revenue; Chapter 10 Constructing Your Plan of Attack; Chapter 11 Mobilizing the Forces.
Summary	The best brands attract the most (unwanted) attention.
Subject	Brand name products.
	Trademark infringement.
	Electronic commerce.
	Product management.
	Produits de marque.
	Marques de commerce -- Contrefaçon.
	Commerce électronique.
	Produits commerciaux -- Gestion.
	Brand name products
	Electronic commerce
	Product management
	Trademark infringement
Other Form:	Print version: 9780814407547
ISBN	9780814407547
	0814407544 (Trade Cloth)
	9780814427538 (electronic bk.)
	0814427537 (electronic bk.)

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