| Description |
1 online resource (xv, 415 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references (pages 391-400) and index. |
| Contents |
Ch. 1. Broadcast station management -- ch. 2. Financial management -- ch. 3. Human resource management -- ch. 4. Broadcast programming -- ch. 5. Broadcast sales -- ch. 6 Broadcast promotion and marketing -- ch. 7. Broadcast regulations -- ch. 8. Managing the cable television system -- ch. 9. Public broadcast station management -- ch. 10. Entry into the electronic media business. |
| Summary |
The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marke. |
| Language |
English. |
| Subject |
Broadcasting -- Management.
|
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Television stations -- Management.
|
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Radio stations -- Management.
|
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Radiodiffusion -- Gestion. |
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Stations de télévision -- Gestion. |
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Stations de radio -- Gestion. |
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Broadcasting -- Management |
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Radio stations -- Management |
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Television stations -- Management |
| Added Author |
Starr, Michael F., 1940-
|
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McCavitt, William E., 1932-
|
| Other Form: |
Print version: Pringle, Peter K. Electronic media management. 5th ed. Burlington, MA : Focal Press, ©2006 9780240808727 024080872X (DLC) 2007272130 (OCoLC)85830876 |
| ISBN |
9780080470832 (electronic bk.) |
|
0080470831 (electronic bk.) |
|
1136028668 |
|
9781136028663 |
|
1280964510 |
|
9781280964510 |
|
9786610964512 |
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6610964513 |
|
(pbk. ; alk. paper) |
|
(pbk. ; alk. paper) |
| Standard No. |
10.4324/9780080470832 doi |
|
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