| Description |
1 online resource (448 pages) |
|
text file |
| Summary |
Enrich your motion graphic design work with this substantial investigation of aesthetic principles and their application to motion graphics. Historical reference provides context; design principles serve as building blocks; and an examination of method and technique inspire innovations in your own work. Bring your work to the next level with a command of concepts that include: * The language of traditional graphic design and how it can be combined with the dynamic visual language of cinema * Pictorial design considerations including the relationships between images and type, hierarchy, form and composition * How motion is orchestrated and sequenced to enhance artistic expression and conceptual impact. New to this edition: * Updated examples and imagery of motion graphics in film, network branding, commercials, and music videos * New industry tools and techniques, such as Photoshop's new animation tool * An updated and enhanced DVD, and much more The companion DVD showcases student and professional work accompanied by interviews describing the aesthetic considerations that were involved in design and production. |
| Subject |
Animation (Cinematography)
|
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Graphic arts.
|
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Television graphics.
|
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Visual communication.
|
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Animation (Cinéma) |
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Arts graphiques et télévision. |
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Arts graphiques. |
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Communication visuelle. |
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animations (visual works) |
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animation (process) |
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Animation (Cinematography) |
|
Graphic arts |
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Television graphics |
|
Visual communication |
| Genre |
Animation (Cinematography)
|
| Added Author |
Safari, an O'Reilly Media Company.
|
| Standard No. |
YE21775 |
|
9780240821139 |
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