| Playing Time |
060657 |
| System Details |
Requires OverDrive Media Console (file size: 87926 KB). |
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Mode of access: World Wide Web. |
| Note |
Downloadable audio file. |
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Title from: Title details screen. |
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Unabridged. |
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Duration: 6:06:57. |
| Performer |
Read by Max Bloomquist. |
| Summary |
In business, one thing is certain: what worked 15 years ago won't work today, and what works today will at some point in the future fall flat. Every 20 years or so a new generation is born, bound together by common wants, needs, motives, and events. As each generation ages, we all recognize that its members become ripe for consuming a changing array of products and services. But what most organizations fail to consider is that today's demand cannot be projected from yesterday's successes, because the one unchangeable and most dominant determinant of consumer demand is the size of the generation that is ripe for a given product or service. This groundbreaking book lets you in on the best ways to position your business to roll with changing populations of ripe consumers--including how to succeed despite the looming challenges posed by the relatively small Generation X, and leverage the explosive opportunities afforded by massive young Generation Y. With its simple yet profound insights (along with eye-opening examples of companies who succeeded or failed spectacularly in leveraging or weathering the demographic storm), The age curve will forever change the way you look at your business, and how you perceive the generational impact on the entire commercial (and political!) landscape. It will help you forecast far into the future with unprecedented clarity and accuracy and propel your business to entirely predictable long-term success. |
| Subject |
Target marketing -- United States. -- Sound recordings.
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Consumer behavior -- United States. -- Sound recordings.
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Marketing research -- United States. -- Sound recordings.
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Demography -- United States. -- Sound recordings.
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| Added Author |
Bloomquist, Max.
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| ISBN |
9781423364542 (sound recording : OverDrive Audio Book) |
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1423364546 (sound recording : OverDrive Audio Book) |
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