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Author Godin, Seth.

Title Meatball sundae [OverDrive/Libby electronic resource] Seth Godin.

Publication Info. Minneapolis : HighBridge Co., 2007.
To Access:
Available on OverDrive/Libby
Bookmark link: https://library.naperville-lib.org:444/record=b1318960~S1
QR Code
Playing Time 045121
System Details Requires OverDrive Media Console (file size: 69796 KB).
Mode of access: World Wide Web.
Note Downloadable audio file.
Title from: Title details screen.
Unabridged.
Duration: 4:51:21.
Performer Read by the author.
Summary American Express could have become PayPal, but they watched the opportunity go by. Fedex uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into tiny bits. No one visits a Web site's home page anymore; they go in the back door, to just the place Google sent them.
Subject Marketing -- Management. -- Sound recordings.
Marketing -- Social aspects. -- Sound recordings.
Product differentiation. -- Sound recordings.
Target marketing. -- Sound recordings.
ISBN 9781598875164 (sound recording : OverDrive Audio Book)
1598875167 (sound recording : OverDrive Audio Book)
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