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Author Krishnamacharyulu, C. S. G.

Title Cases in rural marketing : an integrated approach / C.S.G. Krishnamacharyulu, Lalitha Ramakrishnan. [O'Reilly electronic resource]

Imprint New Delhi, India : Pearson Education/Dorling Kindersley, ©2006.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3162408~S1
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Description 1 online resource (1 volume) : illustrations
Bibliography Includes bibliographical references.
Subject Target marketing -- India.
Small business marketing -- India.
Rural industries -- India.
Cibles (Marketing) -- Inde.
Industrie rurale -- Inde.
Rural industries
Small business marketing
Target marketing
India
Added Author Ramakrishnan, Lalitha.
Other Form: Print version: Krishnamacharyulu, C.S.G. Cases in rural marketing. 3. impr. Noida : Pearson Education, Dorling Kindersley, 2010 9788131701881 (OCoLC)729947007
ISBN 9788131775646
813177564X
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