| Description |
1 online resource (xxxv, 364 pages) : illustrations (some color) |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The Keynote and The Workshop: How to Read This Book -- Section I: The Keynote. Chapter One: What Got You Here Won't Get You There ... Thank Goodness!. Chapter Two: We All Have a Story-Here's a New One for You. Chapter Three: Time-Driven Sucks ... Impact-Drive Matters. Chapter Four: How Aretha Got It Right. Chapter Five: This Could Be the Best Business Question Ever. Chapter Six: Thank Goodness-A New "Definition" for ESG That Really Does Make a Difference. Chapter Seven: The On-Going Upward Spiral-Perhaps a Different Kind of Legacy -- Section II: The Workshop. Chapter Eight: A Renaissance: The Subscription Economy. Chapter Nine: The Direct Primary Care Disrupters. Chapter Ten: Business Model Evolution. Chapter Eleven: Purpose, Strategy, and Positioning. Chapter Twelve: Marketing, Innovation, and Risk. Chapter Thirteen: Customer Transformations. Chapter Fourteen: Two Timeless Truths and Two Theories. Chapter Fifteen: Pricing the Relationship. Chapter Sixteen: Customer Segmentation and Pricing Tiers. Chapter Seventeen: Pricing the Portfolio. Chapter Eighteen: Measurements and Moral Hazards. Chapter Nineteen: Subscription Business Income Statement and KPIs. Chapter Twenty: Knowledge Worker KPIs and the After-Action Review. Chapter Twenty-one: From Zero Defects to Zero Defections. Chapter Twenty-two: Adoption Models. Chapter Twenty-three: What's Next? |
| Summary |
"The world is moving from purchasing the means to enjoying access to the ends of products and services. Would you rather purchase health care or better health? School or education? Professionals are responsible for achieving a result rather than performing tasks. Yet today's professional firms have a business model centered around transactions and outputs rather than transformations and relationships. This book will introduce a revolutionary new business model that offers access, peace-of-mind, convenience, and a frictionless customer experience. The advantages to this model are many, including: Predictable revenue; not selling services, but creating annuities with a lifetime value that far exceeds whatever you paid to acquire them; collective knowledge of your customers, which is a competitive advantage that cannot be duplicated; the customer relationship is at the center of the firm; not pricing a product or service, but rather taking responsibility for creating customer transformations, moving them from where they are to their desired future; the ability to predict demand and plan capacity more effectively; having a larger impact in your sphere of influence and doing exactly those qualities that attracted you to enter the profession in the first place; all the while building a business with annual recurring revenue, which is going to be more valuable when you are ready to sell"-- Provided by publisher. |
| Subject |
Business planning.
|
|
Subscription business.
|
|
Business planning |
|
Subscription business |
|
Économie de l'abonnement. |
| Added Author |
Baker, Ronald J. (Ronald Joseph), 1962- author.
|
| Added Title |
Subscription business model for professional firms |
| Other Form: |
Print version: Dunn, Paul Time's up! Hoboken, New Jersey : Wiley, [2023] 9781119893523 (DLC) 2022039097 |
| ISBN |
1119893542 electronic book |
|
9781119893530 electronic book |
|
1119893534 electronic book |
|
9781119893547 (electronic bk.) |
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hardcover |
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