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Author Montes de Oca, Wendy.

Title Content is cash : leveraging great content and the web for increased traffic, sales, leads, and buzz / Wendy Montes de Oca. [O'Reilly electronic resource]

Edition 1st ed.
Imprint Indianapolis, Ind. : Que Pub., ©2012.
To Access:
Available on O'Reilly for Public Libraries
Bookmark link: https://library.naperville-lib.org:444/record=b3156662~S1
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Description 1 online resource (171? pages) : illustrations
Contents Content rules! -- Online content syndication : what you need to know -- The power of search : understanding search engine optmization for more effective content-based marketing efforts -- What came first? : the guerilla or the web? -- What is content? -- Learning and leveraging the SONAR content distribution model -- SEO for SONAR : how to get found by search engines -- SONAR in action : results and analytics -- Monetize the traffic : blueprint to building a site that leverages SONAR -- Your online marketing mix : dovetailing SONAR with other high-performing internet marketing tactics -- How to write great, free content (that gets read and passed around!) -- The best SONAR platforms : my personal list.
Subject Internet marketing.
Marketing -- Computer programs.
Strategic planning -- Computer programs.
Marketing sur Internet.
Marketing -- Logiciels.
Internet marketing.
Marketing -- Computer programs.
Strategic planning -- Computer programs.
Other Form: Print version: Montes de Oca, Wendy. Content is cash. 1st ed. Indianapolis, Ind. : Que Pub., ©2011 9780789741080 (DLC) 2011020685 (OCoLC)706020163
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