| Description |
1 online resource (4 volumes in 1(xx, 218 pages |
| Note |
A compilation of four FT Press/Pearson titles. |
| Bibliography |
Includes bibliographical references and indexes. |
| Contents |
Six rules for brand revitalization : learn how companies lik McDonald's can re-energize their brands / Larry Light and Joan Kiddon -- The truth about creating brands people love / Brian D. Till and Donna Heckler -- What's your story? : storytelling to move markets, audiences, people, and brands / Ryan Mathews, Watts Wacker -- Do you matter? : how great design will make people love your company / Robert Brunner and Stewart Emery, with Russ Hall. |
| Subject |
McDonald's Corporation -- Case studies.
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McDonald's Corporation |
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Branding (Marketing) -- Management.
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Brand name products -- Management.
|
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Product life cycle.
|
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Marketing.
|
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Storytelling -- Economic aspects.
|
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Corporate culture.
|
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Industrial design.
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New products.
|
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Industrial design coordination.
|
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Marketing |
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Organizational Culture |
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Stratégie de marque -- Gestion. |
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Produits de marque -- Gestion. |
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Produits commerciaux -- Cycle de vie. |
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Marketing. |
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Art de conter -- Aspect économique. |
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Culture organisationnelle. |
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Design. |
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Design -- Coordination. |
|
marketing. |
|
Branding (Marketing) -- Management |
|
Brand name products -- Management |
|
Corporate culture |
|
Industrial design |
|
Industrial design coordination |
|
Marketing |
|
New products |
|
Product life cycle |
| Genre |
Case studies
|
| Added Author |
Light, Larry.
Six rules for brand revitalization.
|
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Kiddon, Joan, 1949-
Six rules for brand revitalization.
|
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Till, Brian, 1960-
Truth about creating brands people love.
|
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Heckler, Donna, 1963-
Truth about creating brands people love.
|
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Mathews, Ryan.
What's your story?
|
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Wacker, Watts.
What's your story?
|
|
Brunner, Robert.
Do you matter?
|
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Emery, Stewart, 1941-
Do you matter?
|
|
Hall, Russ.
Do you matter?
|
| ISBN |
9780133039030 |
|
013303903X |
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