| Description |
1 online resource (xv, 224 pages) : illustrations. |
| Series |
[Wiley finance] |
|
Wiley finance series.
|
| Bibliography |
Includes bibliographical references and index. |
| Summary |
"MarketPsych: How to Manage Fear and Build Your Investor Identity is designed to be a practical guide for financial advisors to learn about the most important, and most ignored, aspect of their work - psychology. This book makes the theoretical practical by translating it into concrete tools and techniques designed specifically for financial advisors. The MarketPsych Handbook contains practical worksheets and planning tools that affect all aspects of the financial advisor's practice. In addition, it details the emotional aspects of running an advisory business, which is crucial for all financial counselors"-- Provided by publisher. |
| Contents |
MarketPsych: How to Manage Fear and Build Your Investor Identity; Contents; Preface; Acknowledgments; Chapter 1: Your Investor Identity: And Why You Need One; Chapter 2: Investor Identity Fundamentals: Frames, Motivations, and Goals; Chapter 3: Your Investor Personality: Your Character and Style; Chapter 4: Your Investor Emotions: The Hidden Drivers of Behavior; Chapter 5: Your Investor Values: What's Most Important to You?; Chapter 6: Your Investor Blind Spots: Identifying (and Avoiding) Mental Traps; Chapter 7: Your Investor Stress: Smoothing Out the Ups and Downs. |
| Subject |
Investment advisors -- Psychology.
|
|
Investments -- Psychological aspects.
|
|
Stockbrokers -- Psychology.
|
|
Financial planners -- Psychology.
|
|
Conseillers en placements -- Psychologie. |
|
Investissements -- Aspect psychologique. |
|
Planificateurs financiers -- Psychologie. |
|
Investment advisors -- Psychology |
|
Investments -- Psychological aspects |
|
Stockbrokers -- Psychology |
| Added Author |
Murtha, Frank F., 1970-
|
| Other Form: |
Print version: Peterson, Richard L., 1972- MarketPsych. Hoboken, N.J. : John Wiley & Sons, ©2010 9780470543580 (DLC) 2010013523 (OCoLC)548660193 |
| ISBN |
9781118267875 (electronic bk.) |
|
1118267877 (electronic bk.) |
|
9780470886762 (electronic bk.) |
|
0470886765 (electronic bk.) |
|
9780470886779 (electronic bk.) |
|
0470886773 (electronic bk.) |
|
9780470886649 (electronic bk.) |
|
0470886641 (electronic bk.) |
|
1282756265 |
|
9781282756267 |
|
9786612756269 |
|
6612756268 |
| Standard No. |
9786612756269 |
|
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