Sports -- Marketing. : The elusive fan : reinventing sports in a crowded marketplace / Irving Rein, Philip Kotler, Ben Shields. [O'Reilly electronic resource]
Sports -- Miscellanea. -- Sound recordings. : Scorecasting [OverDrive/Libby electronic resource] the hidden influences behind how sports are played and games are won / Tobias Moskowitz and L. Jon Wertheim.