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Author Jarrett, Caroline, author.

Title Surveys that work : a practical guide for designing and running better surveys / Carline Jarrett ; [foreword by Steve Krug].

Publication Info. Brooklyn, New York : Rosenfeld Media, [2021]
©2021
Location Call No. Status
 Nichols Adult Nonfiction  001.433 JAR    AVAILABLE
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Description xix, 348 pages : illustrations (some color) ; 23 cm
Bibliography Includes bibliographical references (pages 338-342) and index.
Summary "Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have."--Back cover
Subject Surveys.
Surveys -- Methodology.
Surveys -- Design.
Questionnaires.
Questionnaires -- Methodology.
Questionnaires -- Design.
Social surveys.
Social surveys -- Design.
Genre Handbooks and manuals.
Added Author Krug, Steve, writer of foreword.
ISBN 9781933820538
1933820535
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