xix, 348 pages : illustrations (some color) ; 23 cm
Bibliography
Includes bibliographical references (pages 338-342) and index.
Summary
"Surveys That Work explains a seven-step process for designing, running, and reporting on a survey that gets accurate results. In a no-nonsense style with plenty of examples about real-world compromises, the book focuses on reducing the errors that make up Total Survey Error--a key concept in survey methodology. If you are conducting a survey, this book is a must-have."--Back cover