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Author Salcedo, Jesus, author.

Title IBM SPSS modeler essentials : effective techniques for building powerful data mining and predictive analytics solutions / Jesus Salcedo, Keith McCormick. [O'Reilly electronic resource]

Imprint Birmingham (England) : Packt Publishing, 2017.
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Description 1 online resource
Note Includes index.
Summary IBM SPSS Modeler allows quick, efficient predictive analytics and insight building from your data, and is a popularly used data mining tool. This book will guide you through the data mining process, and presents relevant statistical methods which are used to build predictive models and conduct other analytic tasks using IBM SPSS Modeler. From ...
Contents Cover -- Copyright -- Credits -- About the Authors -- About the Reviewer -- www.PacktPub.com -- Customer Feedback -- Dedication -- Table of Contents -- Preface -- Chapter 1: Introduction to Data Mining and Predictive Analytics -- Introduction to data mining -- CRISP-DM overview -- Business Understanding -- Data Understanding -- Data Preparation -- Modeling -- Evaluation -- Deployment -- Learning more about CRISP-DM -- The data mining process (as a case study) -- Summary -- Chapter 2: The Basics of Using IBM SPSS Modeler -- Introducing the Modeler graphic user interface -- Stream canvas -- Palettes -- Modeler menus -- Toolbar -- Manager tabs -- Project window -- Building streams -- Mouse buttons -- Adding nodes -- Editing nodes -- Deleting nodes -- Building a stream -- Connecting nodes -- Deleting connections -- Modeler stream rules -- Help options -- Help menu -- Dialog help -- Summary -- Chapter 3: Importing Data into Modeler -- Data structure -- Var. File source node -- Var. File source node File tab -- Var. File source node Data tab -- Var. File source node Filter tab -- Var. File source node Types tab -- Var. File source node Annotations tab -- Viewing data -- Excel source node -- Database source node -- Levels of measurement and roles -- Summary -- Chapter 4: Data Quality and Exploration -- Data Audit node options -- Data Audit node results -- The Quality tab -- Missing data -- Ways to address missing data -- Defining missing values in the Type node -- Imputing missing values with the Data Audit node -- Summary -- Chapter 5: Cleaning and Selecting Data -- Selecting cases -- Expression Builder -- Sorting cases -- Identifying and removing duplicate cases -- Reclassifying categorical values -- Summary -- Chapter 6: Combining Data Files -- Combining data files with the Append node -- Removing fields with the Filter node.
Combining data files with the Merge node -- The Filter tab -- The Optimization tab -- Summary -- Chapter 7: Deriving New Fields -- Derive -- Formula -- Derive -- Flag -- Derive -- Nominal -- Derive -- Conditional -- Summary -- Chapter 8: Looking for Relationships Between Fields -- Relationships between categorical fields -- Distribution node -- Matrix node -- Relationships between categorical and continuous fields -- Histogram node -- Means node -- Relationships between continuous fields -- Plot node -- Statistics node -- Summary -- Chapter 9: Introduction to Modeling Options in IBM SPSS Modeler -- Classification -- Categorical targets -- Numeric targets -- The Auto nodes -- Data reduction modeling nodes -- Association -- Segmentation -- Choosing between models -- Summary -- Chapter 10: Decision Tree Models -- Decision tree theory -- CHAID theory -- How CHAID processes different types of input variables -- Stopping rules -- Building a CHAID Model -- Partition node -- Overfitting -- CHAID dialog options -- CHAID results -- Summary -- Chapter 11: Model Assessment and Scoring -- Contrasting model assessment with the Evaluation phase -- Model assessment using the Analysis node -- Modifying CHAID settings -- Model comparison using the Analysis node -- Model assessment and comparison using the Evaluation node -- Scoring new data -- Exporting predictions -- Summary -- Index.
Subject SPSS (Computer file)
SPSS (Computer file)
Social sciences -- Statistical methods -- Data processing.
Data mining.
Data Mining
Sciences sociales -- Méthodes statistiques -- Informatique.
Exploration de données (Informatique)
Data capture & analysis.
Data mining.
Information architecture.
Database design & theory.
Data mining
Social sciences -- Statistical methods -- Data processing
Added Author McCormick, Keith (Consultant), author.
Other Form: Print version: McCormick, Keith. IBM SPSS Modeler Essentials : Effective techniques for building powerful data mining and predictive analytics solutions. Birmingham : Packt Publishing, ©2017 9781788291118
ISBN 9781788296823 (electronic bk.)
1788296826 (electronic bk.)
1788291115
9781788291118
(Trade Paper)
Standard No. 9781788291118
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