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LEADER 00000cam a22005057a 4500
003 OCoLC
005 20240129213017.0
006 m o d
007 cr cnu||||||||
008 231028s2023 cau o 000 0 eng d
019 1406094943
020 9781484297988|q(electronic bk.)
020 1484297989|q(electronic bk.)
024 7 10.1007/978-1-4842-9798-8|2doi
029 1 AU@|b000075363496
035 (OCoLC)1406409387|z(OCoLC)1406094943
037 9781484297988|bO'Reilly Media
040 EBLCP|beng|cEBLCP|dORMDA|dYDX|dEBLCP|dGW5XE|dOCLCO
049 INap
082 04 658.4/5
082 04 658.4/5|223/eng/20231106
099 eBook O'Reilly for Public Libraries
100 1 Birt, Nate,|eauthor.
245 10 7 secrets of highly effective social impact communicators
:|bhow to grow your influence to solve society's most
pressing challenges /|cNate Birt.|h[O'Reilly electronic
resource]
246 3 Seven secrets of highly effective social impact
communicators
260 Berkeley, CA :|bApress L. P.,|c2023.
300 1 online resource (229 p.)
500 Description based upon print version of record.
500 But what if you encounter a situation where your values
could be compromised?
505 0 Intro -- Table of Contents -- About the Author -- About
the Technical Reviewer -- Acknowledgments -- Introduction
-- Chapter 1: Secret #1: Highly effective social impact
communicators ... care both about the words and the
mission -- Define the mission and why it matters to you --
A word about technical skill -- Harness the power of
purpose -- Curiosity drives you to keep discovering new
facets of the mission -- Part 1: Commit nothing to memory
save impressions and a handful of key insights -- Part 2:
Do your homework about that social impact issue
505 8 Part 3: Ask experts directly to fully understand the
context -- Know yourself best to be the best mission-
bearer -- Practical ways to put your social impact mission
before the words you use -- 1. Understand what's at stake
-- 2. Understand what's at risk -- 3. Crave a brighter
world with better opportunities -- 4. Feel compelled to
bring others alongside you -- 5. Fuse communication and
leadership together -- 6. Clarify your vision and talk
about it -- The mission reminds you social impact is
achievable -- Key Questions
505 8 Chapter 2: Secret #2: Highly effective social impact
communicators ... are astute translators inside and
outside of their organizations -- Navigate friction with
the future in mind -- Get comfortable standing out as a
translator -- Why social impact communicators must learn
to translate among parties-and how -- ... Understand and
recognize the worldviews and unique sectoral cultures of
different stakeholder types -- Private-sector businesses -
- Nonprofits -- Government agencies -- ... See both sides
of an issue -- ... Explain a complex issue in ways many
can understand
505 8 ... Define your personal views on the social impact issues
you help solve -- ... Build the most compelling case in
partnership with others -- ... Stay humble and stay
focused on the mission -- ... Mold exactly the right team
for the work you're doing -- ... Achieve diverse social
impact outcomes across different industries amid rapid
change -- ... Find a home within your organization and
among your peers at last -- How translation has served my
social impact journey so far -- Key Questions
505 8 Chapter 3: Secret #3: Highly effective social impact
communicators ... leverage the strength of personal and
organizational values to tell compelling stories -- The
place where values come from is the workshop inside your
head-and inside your organization -- What power do values
really have? -- Define the solutions you offer as a social
impact communicator -- Writing -- Editing -- Facilitating
-- Leading -- Empowering -- Building -- Want to be more
effective? Pair the right value(s) to the right social
impact solutions -- Why you must keep adding values to
your toolbox
520 Social impact communication is quickly become a mandatory
skill for leaders of modern businesses and nonprofits, at
all levels of an organization. Yet using strategy,
language and influence to advance game-changing societal
breakthroughs isn't something most people learn in
college. This book provides a pathway for empathy, clarity
and persuasive communication to advance the social impact
work that can help people, their families and society. Too
often, workplaces leave these essential capabilities to
chance or trust osmosis to do the work. These aren't
skills you can learn in a classroom. They must be learned
while actively engaged in the work of social impact
leadership. Too many organizations treat social impact
communication and programmatic leadership as "just another
marketing project." It's a tremendous missed opportunity
for businesses seeking to add value to society and deepen
their client/customer relationships. What's more, it
directly damages other aspects of organizations' ESG
priorities-- specifically, their cultivation of a healthy,
safe and engaged workplace with team members whose
personal values and professional activities are in
harmony. Journalist and social impact business executive
Nate Birt walks you through the essential mindset shifts
and principles needed perform the social impact work that
matters and have confidence your headed toward true north.
The book includes firsthand insights, how-to strategies
and social impact leadership anecdotes, along with
insights and tips from dozens of social impact
communicators whose perspective will provide you with real
-world validation, strategies and encouragement. Each
chapter includes a call for personal reflection or action
that features a series of question-based prompts to
encourage further introspection and journaling. At the end
of the book, you'll get access to other resources to
continue the conversation and professional development in
the area of social impact communication. What You'll Learn
Understand what makes social impact communication
fundamentally different from conventional advertising,
journalism or marketing See why social impact
communication requires translational communication
capabilities within an organization, across partner
stakeholders, and with external audiences, clients and
customers. Examine how social impact communication
cultivates more engaged leaders and teams by unlocking the
power of team members' individual values and personal
purpose Who This Book Is For Social-impact executives and
their teams in corporate or non-profit settings; non-ESG-
focused executives seeking to better understand social
impact and associated leadership/management strategies;
college or university students seeking to specialize in
social impact leadership; think-tank leaders, policymakers
or others whose work intersects with social impact
disciplines and decision-making.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Business communication|xSocial aspects.
650 0 Social responsibility of business.
650 6 Communication dans l'entreprise|xAspect social.
650 6 Entreprises|xResponsabilité sociale.
776 08 |iPrint version:|aBirt, Nate|t7 Secrets of Highly
Effective Social Impact Communicators|dBerkeley, CA :
Apress L. P.,c2023|z9781484297971
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9781484297988/?ar
|zAvailable on O'Reilly for Public Libraries
938 ProQuest Ebook Central|bEBLB|nEBL30825185
938 YBP Library Services|bYANK|n305784771
994 92|bJFN