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049 INap
082 04 658.8/72|a658.83
082 04 658.8/72|a658.83
099 eBook O’Reilly for Public Libraries
100 1 Rappaport, Stephen D.,|d1952-|1https://id.oclc.org/
worldcat/entity/E39PCjFY7qgwmJ7F8yygm6mdpP
245 10 Listen first! :|bturning social media conversations into
business advantage /|cStephen D. Rappaport.|h[O'Reilly
electronic resource]
260 Hoboken, N.J. :|bJohn Wiley & Sons,|c©2011.
300 1 online resource (xiii, 302 pages) :|billustrations
336 text|btxt|2rdacontent
337 computer|bc|2rdamedia
338 online resource|bcr|2rdacarrier
504 Includes bibliographical references and index.
505 0 Foreword -- Part 1. -- Chapter 1. Organize for Listening,
Define Objectives, Key Measures, and Conversations --
Chapter 2. Listening Solutions -- Chapter 3. Field,
Analyze, Report and Evaluate -- Part 2. Listening-led
Marketing: Applying Social Media Listening Insights to
Achieve Key Objectives -- Chapter 4. Understand the
Consumer's Mindset -- Chapter 5. Discover New Customers --
Chapter 6. Drive New Product Development and Innovation --
Chapter 7. Create Messages That Resonate -- Chapter 8.
Improve Products and Services -- Chapter 9. Increase Sales
-- Chapter 10. Look Forward to Drive Business Forward --
Chapter 11. Rebrand and Reposition Products and Services -
- Chapter 12. Manage Reputation -- Chapter 13. Compete
Strategically -- Chapter 14. Customer Care and Customer
Satisfaction -- Part 3. Listening-led marketing and media
innovations -- Chapter 15. Social TV Measurement --
Chapter 16. Listening-based Targeting -- Chapter 17.
Achieve Share of Market Goals -- Chapter 18. Listening-
based Sales Prediction -- Part 4. Introduction -- Chapter
19. Listen to New Signals -- Chapter 20. Focus on Culture
-- Chapter 21. Drive Business With Social Data -- Chapter
22. Rethink Media and Marketing -- Chapter 23. Become a
Listening Organization -- Vendor Profiles -- References --
Glossary -- Index.
520 "Listen First! responds to four questions often heard:
what is listening to social media, how is it used, how is
it done, and where is it headed? Currently there isn't an
authoritative source that organizes and synthesizes what
is known about social media listening and presents it in a
way that was useful for making marketing and branding
decisions. This book is the response to fill that void.
The author explains the state of the art in social media
listening, selecting cases based on solid research that
stand up to careful scrutiny and whose methods supported
doing excellent listening work. This book will start the
conversation on online listening in all companies who want
to run more efficiently"--|cProvided by publisher.
588 0 Print version record.
590 O'Reilly|bO'Reilly Online Learning: Academic/Public
Library Edition
650 0 Internet marketing.
650 0 Online social networks.
650 0 Social media|xResearch.
650 0 Consumers|xResearch.
650 0 Branding (Marketing)
650 6 Marketing sur Internet.
650 6 Réseaux sociaux (Internet)
650 6 Médias sociaux|xRecherche.
650 6 Consommateurs|xRecherche.
650 6 Stratégie de marque.
650 7 branding.|2aat
650 7 Branding (Marketing)|2fast
650 7 Consumers|xResearch|2fast
650 7 Internet marketing|2fast
650 7 Online social networks|2fast
776 08 |iPrint version:|aRappaport, Stephen D., 1952-|tListen
first!|dHoboken, N.J. : John Wiley & Sons, ©2011
|z9780470935514|w(DLC) 2011005755|w(OCoLC)668195892
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
learning.oreilly.com/library/view/~/9780470935514/?ar
|zAvailable on O'Reilly for Public Libraries
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