| Description |
1 online resource |
|
data file rda |
| Note |
Includes index. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. I. Strategy and planning -- pt. II. Focus on branding -- pt. III. Generating and nurturing leads -- pt. IV. Making the sale. |
| Summary |
BA proven approach to revenue-generating marketing and client development/b iProfessional Services Marketing/i is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its iSecond Edition/i, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry./ ululliThe iSecond Edition/i features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews/liliAuthors Mike Schultz and John E. Doerr are the coauthors of the iWall Street Journal/i and iInc. Magazine/i bestseller iRainmaking Conversations/i and iProfessional Services Marketing/i; Lee W. Frederiksen is coauthor of iOnline Marketing for Professional Services/i/liliWill be widely promoted via multiple online routes and direct mail marketing/li/ul/ul Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses. |
| Subject |
Service industries -- Marketing.
|
|
Branding (Marketing)
|
|
Marketing.
|
|
Services (Industrie) -- Marketing. |
|
Stratégie de marque. |
|
Marketing. |
|
branding. |
|
marketing. |
|
Branding (Marketing) |
|
Marketing |
|
Service industries -- Marketing |
| Added Author |
Doerr, John E.
|
|
Frederiksen, Lee W.
|
| Other Form: |
Print version: Schultz, Mike, 1974- Professional services marketing. Second edition. Hoboken, New Jersey : John Wiley & Sons, Inc., [2013] 9781118604342 (DLC) 2013007338 |
| ISBN |
9781118688458 (electronic bk.) |
|
1118688457 (electronic bk.) |
|
9781118688434 (electronic bk.) |
|
1118688430 (electronic bk.) |
|
(cloth) |
| Standard No. |
9781118688434 |
| Music No. |
EB00064122 Recorded Books |
|
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