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001    771876109 
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007    cr |n|---||||| 
008    120109s2009    cau     o     000 0 eng d 
019    402447249|a856990423|a968007325|a969076148 
020    9780596550882|q(electronic bk.) 
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020    9780596804862|q(electronic bk.) 
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049    INap 
082 04 002.0688 
082 04 002.0688|222 
099    eBook O’Reilly for Public Libraries 
100 1  O'Leary, Brian. 
245 10 Impact of P2P and free distribution on book sales /|cBrian
       O'Leary.|h[O'Reilly electronic resource] 
260    Sebastopol :|bO'Reilly Media,|c2009. 
300    1 online resource (23 pages) 
336    text|btxt|2rdacontent 
337    computer|bc|2rdamedia 
338    online resource|bcr|2rdacarrier 
347    text file|2rda 
505 0  1. Challenging notions of "free". 1.1. Project structure ;
       1.2. Findings and recommendations ; 1.3. Characterizing 
       and assessing the use of free content ; 1.4. Segmenting 
       different types of book marketing ; 1.4.1. Examples of 
       audience-specific promotions ; 1.4.2. Examples of subject-
       specific promotions ; 1.4.3. Examples of author-specific 
       promotions ; 1.5. Impact of prior work on design of this 
       research study ; 1.6. Analysis of P2P impact ; 1.7. 
       Establishing and expanding measures of success ; 1.7.1. 
       Impact on hard-copy sales ; 1.7.2. Digital sales ; 1.7.3. 
       Conversion from trialware copies ; 1.7.4. Other measures -
       - 2. Background on piracy and the use of free content. 
       2.1. File sharing outside publishing ; 2.2. Book 
       publishing points of view on piracy ; 2.3. Some previous 
       book publishing studies (strengths and limitations) ; 2.4.
       O'Reilly point of view and supporting actions ; 2.5. A new
       model: white-gray-back channel, and its implications -- 3.
       Background on the Peer-to-Peer (P2P) universe ; 3.1. 
       Precursors: early file-sharing methods ; 3.2. First-
       generation P2P networks ; 3.3. The growth of decentralized
       P2P sites ; 3.4. How the current P2P sites work 
       (BitTorrent) ; 3.5. How users work with BitTorrent ; 3.6. 
       A P2P timeline ; 3.7. Terms and definitions. 
520    Book publishers have long used free content as part of 
       their marketing and selling efforts, with the vast 
       majority of free content distributed in printed form. 
       Digital distribution of free material, either intentional 
       or via unauthorized availability through peer-to-peer 
       sites and other Web outlets, offers a fast and expansive 
       connection to consumers, but content can also be copied 
       and disseminated without publishers' control. Some 
       publishers are torn between the efficiencies digital 
       distribution provides and concerns over piracy and print-
       sale cannibalization. This research report is part of. 
588 0  Print version record. 
590    O'Reilly|bO'Reilly Online Learning: Academic/Public 
       Library Edition 
650  0 Selling|xBooks. 
650  0 Publishers and publishing. 
650  0 Booksellers and bookselling. 
650  6 Livres|xVente. 
650  7 Booksellers and bookselling|2fast 
650  7 Publishers and publishing|2fast 
650  7 Selling|xBooks|2fast 
776 08 |iPrint version:|aO'Leary, Brian.|tImpact of P2P and Free 
       Distribution on Book Sales.|dSebastopol : O'Reilly Media, 
       ©2009 
856 40 |uhttps://ezproxy.naperville-lib.org/login?url=https://
       learning.oreilly.com/library/view/~/9780596804862/?ar
       |zAvailable on O'Reilly for Public Libraries 
938    ProQuest Ebook Central|bEBLB|nEBL833015 
938    ebrary|bEBRY|nebr10761960 
938    EBSCOhost|bEBSC|n477818 
938    YBP Library Services|bYANK|n7342846 
994    92|bJFN