Title The power of scarcity : leveraging urgency and demand to influence customer decisions / Mindy Weinstein, PhD. [O'Reilly electronic resource]

Publication Info.

New York : McGraw Hill, [2023]

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3193608~S1

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Description	1 online resource (xvi, 222 pages)
	text file rda
	nat Americans lcdgt
	gdr Women lcdgt
Bibliography	Includes bibliographical references (pages 189-205) and index.
Summary	"Drive revenue and grow your business by using the powerful concept of scarcity"-- Provided by publisher.
Contents	Part One. Understanding Scarcity -- Chapter 1. Scarcity as an Influence Factor -- Chapter 2. You Can't Have That! -- Chapter 3. Give Your Brain a Break -- Chapter 4. FOMO: Why We're More Afraid of Loss Than We Are of Gain -- Chapter 5. When Scarcity Doesn't Work -- Part Two. Using Scarcity -- Chapter 6. "Time Is Running Out!" -- Chapter 7. You Are Special -- Chapter 8. "Only While Supplies Last!" -- Chapter 9. Exclusive or Popular? -- Chapter 10. Where Do We Go from Here? -- Scarcity Definitions at a Glance.
Subject	Scarcity.
	Supply and demand.
	Consumer behavior.
	Rareté (Économie politique)
	Offre et demande.
	Consommateurs -- Comportement.
	Consumer behavior
	Scarcity
	Supply and demand
Other Form:	Print version: The power of scarcity New York : McGraw Hill, [2023] 9781264278237 (DLC) 2022028165
ISBN	9781264278244 ebook
	1264278241
	(hardback)
	hardback

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