| Description |
1 online resource (xxiii, 278 pages) : illustrations |
|
data file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success. |
| Summary |
"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page |
| Subject |
Salesforce.com (Firm)
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Salesforce.com (Firm) |
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Customer relations -- Management.
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Sales management.
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Ventes -- Gestion. |
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Customer relations -- Management |
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Sales management |
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Verkauf |
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Vertrieb |
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Kundendienst |
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Salesforce.com |
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Softwareindustrie |
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Unternehmen |
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USA |
| Added Author |
Adler, Carlye.
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| Other Form: |
Print version: Benioff, Marc R., 1964- Behind the cloud. 1st ed. San Francisco, CA : Jossey-Bass, ©2009 9780470521168 (DLC) 2009021671 (OCoLC)320799542 |
| ISBN |
9780470535905 (electronic bk.) |
|
0470535903 (electronic bk.) |
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9780470535929 (electronic bk.) |
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047053592X (electronic bk.) |
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9780470535912 (electronic bk.) |
|
0470535911 (electronic bk.) |
| Standard No. |
9780470521168 |
|
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