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Author Kahn, Barbara E., author.

Title The Shopping Revolution : How Successful Retailers Win Customers in an Era of Endless Disruption / Barbara E. Kahn.

Publication Info. Berkeley : Wharton Digital Press, 2018.
Location Call No. Status
 Nichols Adult Nonfiction  658.827 KAH    AVAILABLE
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Description xviii, 154 pages : illustrations ; 22 cm
Bibliography Includes bibliographical references and index.
Subject Branding (Marketing)
Buisness and economics -- Customer Relations.
Brand name products -- Management.
Product management -- Industries -- Retailing.
Corporations -- Growth.
Brand name products -- Management.
Branding (Marketing)
Corporations -- Growth.
ISBN 9781613630860 (paperback)
1613630867 (paperback)
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