| Description |
1 online resource |
|
text file rdaft |
| Note |
Title from title screen. |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
The neglected frontier of quality in today's qualitysphere -- Why customers' perception of quality is so important -- Demonstrating the return on investment in customer perception of quality -- Taking clinical actions that yield tangible results -- Garnering support and gaining endorsement -- A framework to derive the right investments -- Managing a journey of continuous improvement -- Metrics that prove the worth of the initiatives -- Delivering a capability to sustain customers' perception of quality function -- Common hurdles that plague customers' perception of quality initiatives. |
| Summary |
Providing the insight and tools needed to improve the perception your customers have about the quality of your product or service, Your Customers' Perception of Quality: What It Means to Your Bottom Line and How to Control It introduces a ground-breaking model for measuring the impact of quality perception on your bottom line. Allowing you to look at quality from an outside-in, truly customer-centric perspective, the authors pave a concrete connection between enhanced customer perception and increased profitability. |
| Subject |
Quality of products -- Public opinion.
|
|
Consumers -- Attitudes.
|
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Qualité des produits -- Opinion publique. |
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Consommateurs -- Attitudes. |
|
Consumers -- Attitudes |
|
Quality of products -- Public opinion |
| Added Author |
Fantina, Robert. Author.
|
| Other Form: |
Print version: Kureemun, Baboo. Your customers' perception of quality : what it means to your bottom line and how to control it. Boca Raton, Florida ; London, [England] ; New York : CRC Press, c2011 xxv, 199 pages 9781439845813 2010036915 |
| ISBN |
9781439845820 (electronic bk.) |
|
1439845824 (electronic bk.) |
|
(acid-free paper) |
|
(acid-free paper) |
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