LEADER 00000cam  2200373 a 4500 
001    sky249854789 
003    SKY 
005    20141231194035.0 
008    120820t20132013mauad    b    001 0 eng   
010    2012031189 
020    9781422187395 (hbk. : alk. paper) : 
020    142218739X (hbk. : alk. paper) : 
035    (OCoLC)778420958|z(OCoLC)825053823|z(OCoLC)828850802 
040    DLC|beng|cDLC|dIG#|dBTCTA|dBDX|dIH7|dYDXCP|dWIM|dIK2|dJP3
       |dVP@|dWIQ|dBWX|dCDX|dKMS|dOCLCF|dRIU|dUtOrBLW|erda 
082 00 658.4/012|223 
092    658.4012|bLAF 
100 1  Lafley, A. G.|q(Alan G.) 
245 10 Playing to win :|bhow strategy really works /|cA.G. Lafley
       and Roger L. Martin. 
264  1 Boston, Mass. :|bHarvard Business Review Press,|c[2013] 
264  4 |c©2013 
300    260 pages :|bcharts, illustrations ;|c25 cm 
336    text|btxt|2rdacontent 
337    unmediated|bn|2rdamedia 
338    volume|bnc|2rdacarrier 
504    Includes bibliographical references (pages [239]-243) and 
       index. 
505 0  Strategy is choice -- What is winning -- Where to play -- 
       How to win -- Play to your strengths -- Manage what 
       matters -- Think through strategy -- Shorten your odds -- 
       Conclusion : the endless pursuit of winning. 
520    Strategy is not complex.  But it is hard.  It's hard 
       because it forces people and organizations to make 
       specific choices about their future -- something that 
       doesn't happen in most companies.  Now two of today's best
       -known business thinkers get to the heart of strategy--
       explaining what it's for, how to think about it, why you 
       need it, and how to get it done. And they use one of the 
       most successful corporate turnarounds of the past century,
       which they achieved together, to prove their point. A.G. 
       Lafley, former CEO of Procter & Gamble, in close 
       partnership with strategic adviser Roger Martin, doubled P
       &G's sales, quadrupled its profits, and increased its 
       market value by more than $100 billion in just ten years. 
       Now, drawn from their years of experience at P&G and the 
       Rotman School of Management, where Martin is dean, this 
       book shows how leaders in organizations of all sizes can 
       guide everyday actions with larger strategic goals built 
       around the clear, essential elements that determine 
       business success--where to play and how to win. 
610 20 Procter & Gamble Company. 
650  0 Strategic planning. 
650  0 Success in business. 
650  0 Organizational change. 
700 1  Martin, Roger L.