| Description |
1 online resource |
| Note |
Includes index. |
| Summary |
"The entrepreneurial path, whether for those who lead the journey or those who participate therein, is typically rocky at best, and the ones who make it through successful usually think about failure and challenge different from the rest of us. Drawing on two decades of research into what makes entrepreneurs entrepreneurs, and how they differ from the rest of us, Break the Rules! builds a compelling argument that successful entrepreneurs exhibit one or more of six counter-conventional mindsets that allow them to deal with, skate around, or overcome the daunting obstacles that stand in their way and take advantage of opportunities that present themselves along the entrepreneurial path. Surprisingly, however, these mindsets run counter to the conventional wisdom that's typically found in large and well-established companies. They fly in the face of what's taught in business schools about strategy, core competencies, target marketing, financing and more. The good news is this: each of the six break-the-rules mindsets can be learned, practiced, and ultimately built upon to assemble high-performing entrepreneurial teams and create thriving businesses that grow and prosper"-- Provided by publisher. |
| Contents |
Preface. Why This Book? -- It's Time to Break the Rules: Challenge Assumptions, Overcome Obstacles, Mitigate Risk -- When You're Tempted to Say No, Instead Say "Yes, We Can!": Then Figure Out How -- It's the Customer's Problem That Matters, Not Your Solution: Problem-First, Not Product-First, Logic -- Why "Moving the Needle" Doesn't Matter Much to Entrepreneurs: Think Narrow, Not Broad -- How Entrepreneurs Get Things Done with Almost No Money: Ask for the Cash, Ride the Float -- Make the Future Winnings Yours!: Beg, Borrow, But Don't Steal -- What Entrepreneurs Can Do That Big Companies Can't: Instead of Asking Permission, Beg Forgiveness Later -- Act Your Way to a New Way of Thinking (Because the Reverse Won't Work!): From Mindsets to Action. |
| Subject |
Entrepreneurship -- Psychological aspects.
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Problem solving.
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Attitude (Psychology)
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Organizational effectiveness.
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Entrepreneuriat -- Aspect psychologique. |
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Résolution de problème. |
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Attitude (Psychologie) |
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Efficacité organisationnelle. |
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Attitude (Psychology) |
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Entrepreneurship -- Psychological aspects |
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Organizational effectiveness |
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Problem solving |
| Other Form: |
Print version: Mullins, John W. Break the rules! First edition. Hoboken, New Jersey : Wiley, [2023] 9781394153015 (DLC) 2022039111 |
| ISBN |
9781394153022 (epub) |
|
1394153023 |
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9781394153039 (adobe pdf) |
|
1394153031 |
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(cloth) |
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