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Author Ries, Al, author.

Title Positioning [UNABRIDGED sound recording] : the battle for your mind / by Al Ries and Jack Trout.

Edition Unabridged.
Publication Info. Grand Haven, Michigan : Brilliance Audio, [2014]
Bookmark link: https://library.naperville-lib.org:444/record=b1609646~S1
Location Call No. Status
 Nichols Adult Books on CD Nonfiction  659.1 RIE    AVAILABLE
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Description 4 audio discs (4 hr., 11 min.) ; 4 3/4 in.
digital rda
audio file CD audio rda
Note Read by Grover Gardner.
Summary Discusses the advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad and marketing campaigns, with case histories and helpful pointers.
Subject Positioning (Advertising) -- Sound recordings.
Genre Audiobooks.
Added Author Trout, Jack, author.
Gardner, Grover, narrator.
ISBN 9781491580936
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BOOK ON CD
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