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Author Berger, Jonah.

Title Contagious : why things catch on / Jonah Berger.

Edition First Simon & Schuster hardcover edition.
Publication Info. New York : Simon & Schuster, 2013.
Location Call No. Status
 95th Street Adult Nonfiction  658.8342 BER    AVAILABLE
 Nichols Adult Nonfiction  658.8342 BER    WORKROOM
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Description viii, 244 pages : illustrations ; 23 cm
Bibliography Includes bibliographical references (pages [215]-233) and index.
Contents Why things catch on -- Social currency -- Triggers -- Emotion -- Public -- Practical value -- Stories.
Subject New products.
Consumer behavior.
Popularity -- Economic aspects.
ISBN 9781451686579
1451686579
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