LEADER 00000nim a22004935a 4500 003 MWT 005 20191125034858.0 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 150902s2014 xxunnn es i n eng d 020 9781452699882 (sound recording : hoopla Audio Book) 020 1452699887 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ ttm_9781452699882_180.jpeg 028 42 MWT11412342 037 11412342|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 338.4/76151|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Werth, Barry. 245 14 The antidote :|binside the world of new pharma|h[Hoopla electronic resource] /|cBarry Werth. 250 Unabridged. 264 1 [United States] :|bTantor Audio,|c2014. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (16hr., 27 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 1 Read by Sean Pratt. 520 In 1989, the charismatic Joshua Boger left Merck, then America's most admired business, to found a drug company that would challenge industry giants and transform health care. Barry Werth described the company's tumultuous early days during the AIDS crisis in The Billion-Dollar Molecule, a celebrated classic of science and business journalism. Now he returns to tell a riveting story of Vertex's bold endurance and eventual success. The $325-billion-a-year pharmaceutical business is America's toughest and one of its most profitable. It is riskier and more rigorous at just about every stage than any other business, from the towering biological uncertainties inherent in its mission to treat disease; to the 30-to-1 failure rate in bringing out a successful medicine even after a molecule clears all the hurdles to get to human testing; to the multibillion- dollar cost of ramping up a successful product; to operating in the world's most regulated industry, matched only by nuclear power. Werth captures the full scope of Vertex's twenty-five-year drive to deliver breakthrough medicines. At a time when America struggles to maintain its innovative edge, The Antidote is a powerful inside look at one of the most intriguing and important business stories of recent decades. 538 Mode of access: World Wide Web. 610 20 Vertex Pharmaceuticals Incorporated. 650 0 Drugs|xMarketing. 650 0 Pharmaceutical industry|zUnited States. 650 0 Pharmaceutical industry|zUnited States|xHistory. 650 0 Pharmaceutical technology|zUnited States. 700 1 Pratt, Sean. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 11412342?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ ttm_9781452699882_180.jpeg