| Description |
1 online resource |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
1. Overview -- 2. Creativity -- 3. Two Principles of Communication -- 4. The Buying Process -- 5. The Persuasion Process: Part I -- 6. Needs -- 7. The Persuasion Process: Part II -- 8. Controlling the Persuasion Process -- 9. Features, Functions, and Benefits -- 10. Setting Your Objective -- 11. Using the Tools -- 12. Case Study: How to Increase Staff During a Hiring Freeze -- 13. Case Study: How to Get Funding for Your Program -- 14. Case Study: How to Be a Rocket Scientist! -- 15. Building Your Own Proposal -- 16. A Touch of the Real World -- 17. Can You Find the Errors? -- 18. Selling Your Ideas to Higher Management -- 19. The Anatomy of Persuasion as a Management Tool. |
| Summary |
Step-by-step process that you can use to analyze, organize, and present information in a persuasive way to get what you want. |
| Language |
English. |
| Subject |
Persuasion (Psychology) in business.
|
|
Persuasion (Rhetoric) in business.
|
|
Selling.
|
|
Leadership.
|
|
Leadership |
|
Vente. |
|
Leadership. |
|
selling. |
|
Leadership |
|
Negotiation in business |
|
Persuasion (Psychology) |
|
Persuasion (Rhetoric) |
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Selling |
| Other Form: |
Print version: Anatomy of persuasion. New York : Amacom, [1997] 0814479529 (DLC) 96051050 |
| ISBN |
9780814417010 (ebook) |
|
0814417019 |
|
0585029326 (electronic bk.) |
|
9780585029320 (electronic bk.) |
|
9781680159202 |
|
1680159208 |
|
9780814409367 |
|
0814409369 |
| Music No. |
MWT11647032 |
|
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