| Description |
1 online resource (1 video file, 20 min.) : digital, stereo., sound, color |
|
digital |
|
video file MPEG-4 Flash |
| Event |
Originally produced by Marcom Projects in 2001. |
| Summary |
Packages hide an army of motivators, persuaders, and decision makers. Packages are so commonplace we fail to realize their immense impact. Find that packaging doesn't merely contain new products - it creates them. Discover that for many products, the package IS the product. |
| Original Version |
Originally produced [S.l., Learning Seed ; Eight Mile Plains, Qld. : Marcom Projects [distributor], c2001, 2007. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Packaging -- Social aspects -- United States.
|
|
Advertising -- United States -- Psychological aspects.
|
|
Consumner behaviour.
|
| Added Author |
Kanopy (Firm)
|
| Added Title |
Science of temptation |
| Music No. |
1055211 Kanopy |
|
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