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Author Kelsey, Todd, author.

Title Introduction to social media marketing : a guide to absolute beginners / Todd Kelsey ; [with Brandon Lyon].

Publication Info. Wheaton, Illinois : Apress, [2017].
New York, NY : Distributed to the book trade worldwide by Springer Science + Business Media
Bookmark link: https://library.naperville-lib.org:444/record=b1816124~S1
Location Call No. Status
 Naper Blvd. Adult Nonfiction  658.872 KEL    AVAILABLE
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Description xii, 152 pages : illustrations ; 24 cm
Note Statement of responsibility partially from cover.
Includes index.
Summary Focuses on ROI (return on investment) to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.
Subject Internet marketing.
Online social networks.
Online social networks -- Marketing.
Social media -- Marketing.
Marketing -- Social aspects.
Added Author Lyon, Brandon, author.
ISBN 9781484228531 (paperback)
1484228537 (paperback)
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