| Description |
xiv, 303 pages : illustrations ; 24 cm |
| Bibliography |
Includes bibliographical references (pages 269-282) and index |
| Contents |
The age wave is rising: how the Boomers are transforming retirement -- Ageism sucks: it's bad for people and bad for business -- Reframing aging: there's a new story to tell -- Putting wisdom to work: the new role, timing, and purpose of post-retirement employment -- The time affluence explosion: fifty trillion hours of leisure to fill -- Searching for the fountain of health: can we match healthspan to lifespan? -- Retirement isn't a solo project: the entangled endearments of family relationships -- Home and community: stay, go, remodel, or find roommates? -- Funding longevity: retirement is the biggest purchase of a lifetime-that many can't afford -- The giving revolution: living with purpose and leaving a legacy -- Retiring retirement: the rise of life's third age |
| Summary |
The authors explore the new retirement as people live longer lives, including work, leisure, health, family, home, finances, and purpose. "The world is witnessing a powerful new version of retirement, driven by the power and needs of the Baby Boomer generation. Consumers over age 50 account for more than half of all spending and control more than 70% of our total net worth -- yet are largely ignored by youth-focused marketers. How will work, family, and retirement be transformed to accommodate two billion people over the age of 60 worldwide? In the coming years, we'll see explosive business growth fueled by this unprecedented longevity revolution... This exciting new stage of life, the "Third Age," poses daunting questions: What will 'old' look like in the years ahead? With continued advances in longevity, all of the traditional life-stage markers and boundaries will need to be adjusted. What new products and services will boom as a result of this coming longevity revolution? ... Dychtwald and Morison explain how individuals, businesses, non-profits, and governments can best prepare for a new era."--Amazon.com |
| Subject |
Retirees -- United States.
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Baby boom generation -- United States.
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Aging -- Social aspects -- United States.
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Older people -- United States -- Social conditions.
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Retirement -- Economic aspects.
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Self-actualization (Psychology) in old age.
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Older people -- Psychology.
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Aging -- Psychology.
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Old age -- United States.
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Older consumers -- United States.
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Consumer behavior -- United States -- Forecasting.
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Older people -- Services for -- United States -- Marketing.
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Social prediction -- United States.
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Twenty-first century -- Forecasts.
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| Added Author |
Morison, Robert, author.
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| ISBN |
9781119648086 |
|
1119648084 |
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