| Description |
1 online resource (1 audio file (02 hr., 57 min.)) |
| Playing Time |
025700 |
| Description |
digital rdatr |
|
audio file rdaft |
| Series |
Harvard Business Review guides |
|
Harvard business review guides. [Spoken word.]
|
| Performer |
Read by Jonathan Yen. |
| Summary |
Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity-but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to: spell out the business need for your idea; align your case with strategic goals; build the right team to shape and test your idea; calculate the return on investment; analyze risks and opportunities; and present your case to stakeholders. |
| Subject |
Business planning.
|
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Strategic planning.
|
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New business enterprises -- Planning.
|
|
Planification stratégique. |
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Nouvelles entreprises -- Planification. |
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Business planning |
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New business enterprises -- Planning |
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Strategic planning |
| Genre |
Audiobooks
|
|
Audiobooks.
|
|
Livres audio.
|
| Added Author |
Yen, Jonathan, narrator.
|
|
Harvard Business Review Press, publisher.
|
| Added Title |
Guide to building your business case |
|
Building your business care |
| ISBN |
9781663723192 (electronic audio bk.) |
|
1663723192 (electronic audio bk.) |
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