| Description |
1 online resource (1 volume) : illustrations |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test. |
| Summary |
ROAD TEST YOUR IDEA BEFORE YOU WRITE YOUR LEAN START-UP Thinking about starting a new business? Stop! Is there a genuine market for your idea? Do you really want to compete in that industry? Are you the right person to pursue it? No matter how talented you are or how much capital you have, if you're pursuing a fundamentally flawed opportunity then you're heading for failure. So before you launch your lean start-up, take your idea for a test drive and make sure it has a fighting chance of working. With an accompanying app, available on iTunes and Android, that will enable readers to eas. |
| Subject |
New business enterprises -- Planning.
|
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Marketing research.
|
|
Lean manufacturing.
|
|
Nouvelles entreprises -- Planification. |
|
Marketing -- Recherche. |
|
Production allégée. |
|
Lean manufacturing |
|
Marketing research |
|
New business enterprises -- Planning |
| Added Title |
What entrepreneurs and executives should do before launching a lean start-up |
| Other Form: |
Print version: Mullins, John W. (John Walker). New business road test. 4th ed. Harlow, England ; New York : Pearson, 2013 (DLC) 2013019880 |
| ISBN |
9781292003764 (electronic bk.) |
|
1292003766 (electronic bk.) |
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