| Description |
xxxii, 351 pages : illustrations (black and white) ; 23 cm |
| Note |
Includes index. |
| Contents |
Introduction: cottage food, food freedom, and growing a movement -- Section 1: Getting started. Navigating your state's cottage food law -- What's cooking? -- Ideas in the oven: identify your business goals -- Section 2: What's cooking: product development and recipes. Understanding non-hazardous food products -- Independently tested recipes for non-hazardous food items -- Section 3: Selling your story: marketing. Product development: design, name, and logo -- Better labels and packaging that increase sales -- Packaging ideas to increase sales -- Amp up your jams and other jarred products -- Getting the price right -- Moving your product to market -- Promotion: persuading customers with advertising and public relations -- People, partnerships, and purpose -- Proving the market and getting a plan -- Section 4: Organizing, planning, and managing the business. Ready, set, go: organize your kitchen -- Business time management and beating burnout -- Make it legal: establish your business in 7 easy steps -- Small business finances -- Section 5: business expansion -- Scaling up -- Multiple markets and money matters -- Section 6: Future of cottage foods: freedom! Importance of cottage food advocacy -- Organize your state cottage food association -- Food freedom. |
| Summary |
"Homemade for Sale, Second Edition is the authoritative guide to starting and running a home-based food business, now fully updated and expanded. From food product ideas and marketing, to profiles of successful cottage food and food freedom entrepreneurs, to navigating laws, get cooking and turn a hobby into a business."-- Provided by publisher. |
| Subject |
Home-based businesses -- Management.
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Food industry and trade -- Management.
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New business enterprises -- Management.
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Home-based businesses -- Marketing.
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Food industry and trade -- Marketing.
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New business enterprises -- Marketing.
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| Added Author |
Ivanko, John D. (John Duane), 1966-
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| ISBN |
9780865719699 |
|
0865719691 |
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