Title A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa / by Laura Winig. [O'Reilly electronic resource]

Publication Info.	[Cambridge, Massachusetts] : MIT Sloan Management Review, [2016]
	©2016

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Available on O'Reilly for Public Libraries

Bookmark link: https://library.naperville-lib.org:444/record=b3177642~S1

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Description	1 online resource (1 volume)
Series	Data & Analytics case study series
	Data & Analytics case study series.
Note	"Case study."
	"Reprint #58270"--Copyright page
Bibliography	Includes bibliographical references.
Summary	South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.
Subject	Nedbank.
	Nedbank
	Customer relations -- Management -- Data processing.
	Quantitative research.
	Data mining.
	Management -- Data processing.
	Data Mining
	Recherche quantitative.
	Exploration de données (Informatique)
	Gestion -- Informatique.
	Customer relations -- Management -- Data processing
	Data mining
	Management -- Data processing
	Quantitative research
ISBN	9785386358273
	5386358278

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