A data-driven approach to customer relationships : a case study of Nedbank's data practices in South Africa / by Laura Winig. [O'Reilly electronic resource]
Publication Info.
[Cambridge, Massachusetts] : MIT Sloan Management Review, [2016]
South Afirca's Nedbank is a leader in its market - but to stay in that position, it needed to identify new ways to serve its existing business clientele as well as attract new customers. Its solution: Use the extensive transaction data the bank collects to help customer improve their service.