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Title Behind the screens : Hollywood goes hypercommercial / directors, Matt Soar, Susan Ericsson ; producer, Matt Soar ; executive producer, Sut Jhally. [Kanopy electronic resource]

Publication Info. [San Francisco, California, USA] : Kanopy Streaming, 2014.
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Description 1 online resource (1 video file, 37 min.)
video file MPEG-4 Flash
Credits Editor, Susan Ericsson ; music, Thom Monahan ; camera, Susan Ericsson . [et al.]
Event Originally produced by Media Education Foundation in 2000.
Summary Behind the Screens explores the trend toward "hypercommercialism" in Hollywood film: product placement, tie-ins, merchandising, and cross-promotions. The film mixes clips from popular Hollywood films with expert commentary to show how movies have become vehicles for the ulterior marketing and advertising motives of studios and their owners. Featuring Oscar-nominated screenwriter Jeremy Pikser; Mark Crispin Miller; Susan Douglas; Robert McChesney, and others.
Audience Grade 9+
Higher education.
System Details Mode of access: World Wide Web.
Subject Advertising -- Motion pictures -- United States.
Motion picture industry -- California -- Los Angeles.
Motion picture industry -- United States.
Motion pictures -- United States -- Marketing.
Product placement.
Genre Documentary films.
Added Author Ericsson, Susan.
Jhally, Sut.
Soar, Matt.
Kanopy (Firm)
In: Media Education Foundation Collection njcore00000000080
Music No. 1041502 Kanopy
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