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Author Smith, Rick, 1952- author.

Title Shoot to sell : make money producing special interest videos / Rick Smith and Kim Miller. [O'Reilly electronic resource]

Imprint Burlington, MA : Focal Press, 2013.
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Description 1 online resource (xxi, 324 pages) : illustrations
Bibliography Includes bibliographical references and index.
Contents Special interest videos and the world of video publishing -- Types of special interest videos -- Choosing a successful topic -- Researching your topic -- Finding a partner -- Budgeting -- Funding your project -- Pre-production -- Outlining your project -- Scripts, storyboards, and shot lists -- Coordinating the shoot -- Permissions : releases and permits -- Equipment -- Basic camera shots, lighting, and audio -- Shooting your special interest video -- Shooting an interview -- Shooting a stage presentation -- Producing videos without a camera -- Post-production -- Pricing your video -- Fulfillment -- Distributing your SIV through others -- Protecting yourself from piracy -- Expanding your product line fast -- Selling online without a website -- Choosing a domain name -- Your own hosting account -- Building your own website -- Membership programs -- Copywriting -- Shopping carts and payment solutions -- Introduction to marketing -- Marketing plans and sales funnels -- Direct response marketing -- Email marketing basics -- Video marketing basics -- Social media marketing -- Other forms of marketing -- It's a wrap.
Summary Producing and Distributing Special Interest Videos is a step-by-step, do-it-yourself guide for successfully producing, selling and marketing videos without a huge financial investment for anyone who has an idea or expertise that they want to showcase in video. Learn how to successfully create and market videos for carefully researched niche markets, for long-term residual income.
Subject Video recording.
Video recordings -- Production and direction.
Motion pictures -- Plots, themes, etc.
Photography -- Business methods.
Photographs -- Marketing.
Video Recording
Vidéo -- Production et réalisation.
Cinéma -- Intrigues, thèmes, etc.
Photographie professionnelle.
ART -- Film & Video.
PHOTOGRAPHY -- Techniques -- Cinematography & Videography.
Motion pictures -- Plots, themes, etc. (OCoLC)fst01027350
Photographs -- Marketing. (OCoLC)fst01061699
Photography -- Business methods. (OCoLC)fst01061722
Video recording. (OCoLC)fst01166452
Video recordings -- Production and direction. (OCoLC)fst01166496
Genre Electronic books.
Added Author Miller, Kim, 1958- author.
Other Form: Print version: Smith, Rick, 1952- Shoot to sell. Burlington, MA : Focal Press, 2013 9780240823768 (DLC) 2012032834 (OCoLC)793581650
ISBN 9781136071027 (electronic bk.)
1136071024 (electronic bk.)
9780240823904 (e-book ; PDF)
9781136070976 (e-book ; Mobi)
9781138174894 (hardback)
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