| Description |
1 online resource (1 audio file (11hr., 35 min.)) : digital. |
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digital digital recording rda |
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data file rda |
| Access |
Digital content provided by hoopla. |
| Cast |
Read by Pam Ward. |
| Summary |
Conventional wisdom holds that John F. Kennedy was the first celebrity president, in no small part because of his innate television savvy. But as Kathryn Brownell shows, Kennedy capitalized on a tradition and style rooted in California politics and the Hollywood studio system. Since the 1920s, politicians and professional showmen have developed relationships and built organizations institutionalizing Hollywood styles, structures, and personalities in the American political process. Brownell explores how similarities developed between operating a studio, planning a successful electoral campaign, and ultimately running an administration. Using their business and public relations know-how, figures such as Louis B. Mayer, Bette Davis, Jack Warner, Harry Belafonte, Ronald Reagan, and members of the Rat Pack made Hollywood connections an asset in a political world being quickly transformed by the media. Brownell takes listeners behind the camera to explore the negotiations and relationships that developed between key Hollywood insiders and presidential candidates from Dwight Eisenhower to Bill Clinton, analyzing how entertainment replaced party spectacle as a strategy to raise money, win votes, and secure success for all those involved. She demonstrates how Hollywood contributed to the rise of mass-mediated politics, making the twentieth century not just the age of the political consultant but also the age of showbiz politics. |
| System Details |
Mode of access: World Wide Web. |
| Subject |
Motion picture industry -- Political aspects -- United States -- History -- 20th century.
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Politics and culture -- United States -- History -- 20th century.
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Motion picture producers and directors -- Political activity -- United States.
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Motion picture actors and actresses -- Political activity -- United States.
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United States -- Politics and government -- 20th century.
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| Added Author |
Ward, Pam.
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hoopla digital.
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| ISBN |
9781982448585 (sound recording : hoopla Audio Book) |
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198244858X (sound recording : hoopla Audio Book) |
| Music No. |
MWT11226124 |
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