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Author Goetz, Kevin, 1962- author.

Title Audience-ology : how moviegoers shape the films we love / Kevin Goetz ; with Darlene Hayman ; foreword by Chris Meledandri.

Edition First Tiller Press hardcover edition.
Publication Info. New York : Tiller Press, 2021.
©2021
Location Call No. Status
 Naper Blvd. Adult Nonfiction  302.2343 GOE    AVAILABLE
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Description xii, 225 pages : illustrations ; 23 cm
Note "A Hollywood memoir"--Dust jacket.
Bibliography Includes bibliographical references and indexes.
Contents Finding my "and" -- Locked doors, severed heads, and the early history of test screenings -- The lights in minneapolis -- The girl in the black cocktail dress -- Know thy audience -- From straight to DVD to five f*cking sequels -- Scores settle scores -- When bad things happen to good movies -- It's like seeing your lover naked for the first time -- Spock, Laddie, and lessons in managing highly emotional individuals.
Summary Looks at the often secretive process of audience testing Hollywood movies and how it can help shape movies, with first-hand accounts from directors such as Ron Howard, Cameron Crowe, Drew Barrymore and Ed Zwick.
Subject Motion picture audiences.
Motion pictures -- Production and direction.
Motion picture industry.
Added Author Hayman, Darlene, 1954- author.
Meledandri, Chris, writer of foreword.
Added Title Audienceology : how moviegoers shape the films we love
ISBN 9781982186678 (hardcover)
1982186674 (hardcover)
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