LEADER 00000nim a22004575a 4500 003 MWT 005 20201016050538.1 006 m o h 007 sz zunnnnnuned 007 cr nnannnuuuua 008 200710s2020 xxunnn es i n eng d 020 9780691199177 (sound recording : hoopla Audio Book) 020 0691199175 (sound recording : hoopla Audio Book) 029 https://d2snwnmzyr8jue.cloudfront.net/ pup_9780691199177_180.jpeg 028 42 MWT13350444 037 13350444|bMidwest Tape, LLC|nhttp://www.midwesttapes.com 040 Midwest|erda 082 04 519.5|223 099 eAudiobook hoopla 099 eAudiobook hoopla 100 1 Hand, D. J.|q(David J.),|d1950-|eauthor,|enarrator. 245 10 Dark data :|bwhy what you don't know matters|h[Hoopla electronic resource] /|cDavid J. Hand. 250 Unabridged. 264 1 [United States] :|bPrinceton University Press,|c2020. 264 2 |bMade available through hoopla 300 1 online resource (1 audio file (9hr., 45 min.)) : |bdigital. 336 spoken word|bspw|2rdacontent 337 computer|bc|2rdamedia 338 online resource|bcr|2rdacarrier 344 digital|hdigital recording|2rda 347 data file|2rda 506 Digital content provided by hoopla. 511 0 Read by the author. 520 A practical guide to making good decisions in a world of missing data In the era of big data, it is easy to imagine that we have all the information we need to make good decisions. But in fact the data we have are never complete, and may be only the tip of the iceberg. Just as much of the universe is composed of dark matter, invisible to us but nonetheless present, the universe of information is full of dark data that we overlook at our peril. In Dark Data, data expert David Hand takes us on a fascinating and enlightening journey into the world of the data we don't see. Dark Data explores the many ways in which we can be blind to missing data and how that can lead us to conclusions and actions that are mistaken, dangerous, or even disastrous. Examining a wealth of real-life examples, from the Challenger shuttle explosion to complex financial frauds, Hand gives us a practical taxonomy of the types of dark data that exist and the situations in which they can arise, so that we can learn to recognize and control for them. In doing so, he teaches us not only to be alert to the problems presented by the things we don't know, but also shows how dark data can be used to our advantage, leading to greater understanding and better decisions. Today, we all make decisions using data. Dark Data shows us all how to reduce the risk of making bad ones. 538 Mode of access: World Wide Web. 650 0 Missing observations (Statistics) 650 0 Big data. 700 1 Hand, David J.. 710 2 hoopla digital. 856 40 |uhttps://www.hoopladigital.com/title/ 13350444?utm_source=MARC|zInstantly available on hoopla. 856 42 |zCover image|uhttps://d2snwnmzyr8jue.cloudfront.net/ pup_9780691199177_180.jpeg