| Description |
1 online resource (xv, 220 pages) : illustrations |
|
text file |
| Bibliography |
Includes bibliographical references and index. |
| Contents |
Preface; 1 What is the Success Case Method and How Does it Work?; 2 The Success Case Method: Step by Step; 3 Focusing and Planning a Success Case Study; 4 Envisioning Success: Creating an Impact Model; 5 Using a Survey to Search for Best and Worst Cases; 6 Interviewing and Documenting Success Cases; 7 Communicating Credible and Compelling Results that Tell the Story; 8 Putting the Success Case Method to Work: Strategic Applications; A: A Success Case Study Final Report; References; Index; About the Author. |
| Summary |
The Success Case Method (SCM) offers a simple, carefully crafted way of determining how well a new organizational initiative is working. Already shown to be effective in dozens of organizations, SCM is based on five steps: focusing and planning the study; clearly defining what outcomes will be considered success; identifying success cases; conducting interviews to learn exactly how success was achieved; and communicating results throughout the organization. Written by an internationally recognized expert in evaluation and training effectiveness, these are fast and foolproof techniques. |
| Language |
English. |
| Subject |
Success in business -- Research -- Methodology.
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Business failures -- Research -- Methodology.
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Case method.
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Succès dans les affaires -- Recherche -- Méthodologie. |
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Méthode des cas. |
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case method. |
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Case method |
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Succes. |
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Mislukkingen. |
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Bedrijfsleven. |
| Other Form: |
Print version: Brinkerhoff, Robert O. Success case method. San Francisco, CA : Berrett-Koehler, ©2003 9781576751855 (DLC) 2002028007 (OCoLC)50285157 |
| ISBN |
9781605093888 (electronic bk.) |
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1605093882 (electronic bk.) |
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1282299182 |
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9781282299184 |
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9786612299186 |
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6612299185 |
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