| Description |
1 online resource ([8] pages) |
| Summary |
"This Element is an excerpt from PR 2.0: new media, new tools, new audiences (ISBN: 9780321510075) by Deirdre Breakenridge. PR 2.0 is the new wave of public relations that uses social media elements such as blogging, viral marketing, social networking, and search engine optimization to get your word out meaningfully, all the way to consumers. To embrace these new approaches, first understand what's worked in the past so you can incorporate those practices as you propel forward"--Resource description page. |
| Contents |
Cover -- Early Internet Communications Strategies That Still Work -- Moving Forward into PR 2.0 and Social Media. |
| Subject |
Public relations.
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Mass media and business.
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Social media.
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Public Relations |
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Social Media |
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Relations publiques. |
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Médias et affaires. |
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Médias sociaux. |
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public relations. |
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social media. |
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Mass media and business |
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Public relations |
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Social media |
| Added Author |
Breakenridge, Deirdre.
PR 2.0: new media, new tools, new audiences.
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| ISBN |
9780131377684 |
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013137768X |
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0131377698 |
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9780131377691 |
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