| Description |
1 online resource (xii, 208 pages) |
| Bibliography |
Includes bibliographical references. |
| Contents |
Contents; Acknowledgments; Introduction; 1 Ignorance Isn't Bliss: It's EXPENSIVE; 2 Know Thyself ... and You'll Know Others, Too; 3 Elementary School Math: Quantifying Value; 4 Customers' Delight: Discovering the Value; 5 Icing on the Cake: Bundling for Greater Profits; 6 Avoiding No: Using Options to Close the Sale; 7 Value as a Marketing Tool: Attracting the Right Buyers; 8 The Value Trap: Avoiding the Pitfalls of Change; 9 The Economy: It Just Doesn't Matter!; 10 Make More, Work Less; Notes; Index. |
| Summary |
Few businesses are compensated well for the value they provide. |
| Subject |
Pricing.
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Markup.
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Marketing.
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Marketing |
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Prix -- Fixation. |
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Marge bénéficiaire. |
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Marketing. |
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marketing. |
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Marketing |
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Markup |
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Pricing |
| Added Author |
American Management Association.
|
| Other Form: |
9780814415177 |
| ISBN |
9780814415177 |
|
0814415172 |
|
9780814415184 (electronic bk.) |
|
0814415180 (electronic bk.) |
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